The results are obtained using a lexicon-based approach to extracting information from text. IntenCheck uses dictionaries of words for each category and sub-category of results.
The context/field is set using language norms. These were obtained by analyzing large amounts of text from within that context/field, identifying the semantic qualities and averaging the results.
The values of the analyzed text are then compared to those of the language norm. These, in turn, are the result values you see when performing an analysis with IntenCheck.